Crystal Light® On The Go

We’ve created a number of programs for the Kraft Foods brands that have successfully delivered their message directly to their intended audience in meaningful and relevant ways.  So, when they wanted to reach and generate trial of Crystal Light On The Go among busy, active (but non-dieting) females, between the ages of 35 and 54, they called on the Active Marketing Group.  They understood that no other marketing services group was able to deliver such a targeted consumer in a more relevant manner.  

ActiveInsight
The key to the success of this program was reaching the intended target at a relevant time and place, and giving them the opportunity to immediately try their Crystal Light On The Go sample. This approach provided the greatest opportunity to increase awareness, trial, and impact.


Results:
Through our relationships with nearly 20,000 events nationwide, we were able to negotiate Crystal Light sponsorships at hundreds of cause- and community-related events – screening for ones that attracted a significant percentage of the intended audience. We distributed over one million samples via race bags, number pick-up and post-event celebrations. 
 
For more information about how Active Marketing Group can help you, Contact Us. 

 
® Kraft Foods, Inc