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Timex Advance Products

Active Marketing Group built its success around something we call “relevant marketing” - putting our clients' products in the hands of the ideal target at the most appropriate time. Our work with Timex is a perfect example.

Primarily known for their value, Timex Ironman™ Triathlon® watches are sold everywhere, from sports specialty shops to big-box retailers. But, in 2002, they developed a new line of high-performance watches focused on attracting more serious athletes. Timex turned to Active to help drive sales of Timex Advanced Product watches by focusing not only on the familiarity of the brand, but the technological features of the watches.

Active Insight
Through our deep understanding of athletes (why they buy, when they buy and what they buy) and unmatched access to them, Active Marketing Group developed an online program that spoke directly to Timex’s key audience.

For four years, and four campaigns a year, Active created and managed online campaigns that intercepted the serious athlete at numerous touch points to drive online sales of their Advanced Product watches. They included:

Event selection: Online advertising associated Timex technology with thousands of endurance races nationwide.

Event registration: Contextual ads in over one million confirmation e-mails linked athletes directly to the Timex online store.

Event preparation: Advice & Tips were delivered via Timex Insider eNewsletters helping athletes to train for their upcoming events.

Seasonal eNewsletters: Each quarter Active distributed 700,000 eNewsletters that introduced new Timex Advanced Products in an authentic and relevant manner.

Results:
Beside delivering millions of impressions, the brand experienced, campaign to campaign and year to year, significant increases in comparable sales; it’s why Timex continued the partnership for four years.

For more information about how the Active Marketing Group can help you, Contact Us.


©Timex Corporation