Tropicana Twister® Slurpee
Who loves Slurpees? You know, the slushy drink from
7-Eleven you dream about on a hot summer day? Kids do and that’s why the Tropicana brand asked Active Marketing Group to develop a program in support of a limited-time Tropicana Twister Slurpee offered at 7-Eleven. They knew Active could efficiently find large groups of kids at the grassroots level in close proximity to 7-Eleven locations – and do it in very short time frame.
The program objective was straight forward: Generate awareness of the new Tropicana Twister Slurpee product and drive traffic and trial at 7-Eleven stores in key markets.
ActiveInsight
Active created and distributed coaches kits which included: soccer tips and drills, promotional materials, product coupons and 7-Eleven area maps. Active secured sponsorship and signage at major soccer tournaments as well as managed the onsite execution of an interactive soccer drill challenge. Everything you could imagine to get both the kids and their parents excited about heading to 7-Eleven and try the new Tropicana Twister Slurpee.
Results:
Active helped Tropicana Twister significantly exceed its sales goal for the program. Our success is best described by our client:
“This is exactly what I had envisioned back when we first had our idea session about how we could link this product into soccer and reach teens/tweens, parents and coaches. Active helped us deliver our sales goal!”
– Senior National Account Sales Manager, Pepsico
For more information about how the Active Marketing Group can help you, Contact Us.
© 7-Eleven, Inc © 2006 Tropicana
