Brand Ambassadors
“I thought it was fantastic! Great enthusiasm from the team and other racers. Most of my team members mentioned that they plan on continuing their 5K racing career! This was wonderful to hear. Thank you Team DDSMART for the wonderful experience”
-Dunkin Donuts Brand Amabassador
So long to the old rules of marketing. Today's consumers rely on the opinions of people they know and trust. Word-of-mouth is the new TV commercial. And there is no one better positioned to help you capture the "influencers" and create buzz. The next thing you know, they've told someone, who's told someone, who's told someone else.
Brand ambassadors do what out-of-home placements cannot, they reach the consumer on the grassroots level, creating excitement by tying the brand to the consumer’s passions. The advantage of using brand ambassadors lies in the ability to engage a more niche, targeted community through relevant messaging. Brand ambassadors have the ability to create meaning around the brand by leveraging the distinct passions and interest of the consumer and sharing with the consumer those passions.
Every aspect - from recruitment to training to results - is fully managed by us. Our brand ambassador teams help influence consumer behavior by gaining local press, holding retail demonstrations, sampling products and coupons, organizing community events, volunteering, product testing and more! Through time-tested methods, we have developed the most efficient and effective ways to help our brand ambassadors drive maximum ROI for our clients.
Clients that have leveraged our ambassador team capabilities include
Toyota, Miller/Coors, Newell Rubbermaid, SONY and Safeway…to name a few.
Contact Active Network today and we’ll dive deep into our expertise to create a custom brand ambassador team tailored to your specific brand objectives.

