Database Marketing and Direct Mail Services

We work with thousands of facilities and events each year to power the things people like to do.  This gives us unprecedented access to consumers that are participating in their favorite activities - running, soccer, golf, lacrosse and over 80 other sports activities and events. 

With over 21 million registered users and 100,000 events listed annually on our websites (Active.com, eteamz, Laxpower and more), we offer list brokers and marketers broad access to active-minded consumers, with laser-sharp targeting to their interests and backgrounds. Active’s ongoing insight into this highly sought-after consumer segment, combined with your marketing message, ensures a higher response rate than with aggregated data sources. 
Our mail lists are 100% self reported and homegrown through the online activity registration process with an opt-in to receive special offers.  Data is regularly scrubbed and updated to ensure every mailing list is accurate for our clients. 
We can segment our mail lists by gender, age, geography, and sport. We can also append HHI, market penetration, housing status and presence of children.  Want to extend the reach of your direct marketing campaign? Consider some of our popular add-ons - online advertising on Active’s web properties, product sampling, brand ambassador teams, and field marketing activation, to create a fully-integrated marketing platform.

Our direct database marketing clients include:
REI, Fitness Magazine, Women’s Health, Golf Magazine, USOC, Team in Training, Dell, Disney, Timex, PowerBar, Bumble Bee and WIN Detergent

Active's database marketing is built around RFM, which measures the RECENCY of when members played, the FREQUENCY (per year) that their household plays and the MONETARY VALUE that members pay to play over time.  Active’s self-reported RFM-based intelligence enables you to target Active members with offers that are valuable and timely around the activities they enjoy.”


Read more about our direct mail and database marketing opportunities
Contact Active Network today for a quick quote!