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Industry Leader Joins Active Marketing Group DALLAS , TEXAS – October 10, 2006 – With plans to expand its reach to both clients and customers, Active Marketing Group ( www.ActiveMarketingGroup.com), a division of The Active Network, Inc. and a full service, integrated marketing and consumer promotions agency, has hired industry veteran and former Tic Toc senior vice president Mark Talkington to lead business development in the Dallas region. Previously a member of the senior management team at Tic Toc, Talkington joins Active Marketing Group with 18 years of experience in implementing sales, marketing and creative strategies, launching new programs, acquiring new customers and growing new accounts for Fortune 500 companies. Talkington comes on board Active Marketing Group as the Director of Business Development and will focus on expanding business in the Texas market by developing innovative programs for the many companies that target active consumers including beverages, salty snacks, telecom, insurance and financial services. “I am thrilled about working with Active Marketing Group because now it is possible through the databases of the Active Network to reach active participants, a very influential yet fragmented demographic, at the local level and on a national scale,” stated Talkington. At Tic Toc, Talkington served as senior vice president, and was credited with securing a multi-million dollar account that represented 20% of the companies annual revenue, won the largest single program in the companies history with a new vehicle test drive “gift” program and launched a sweepstakes division that translated into national promotions for major brands. Prior to Tic Toc, Talkington acted as the senior vice president for Millsport, a top sponsorship and lifestyle marketing consultancy owned by Omnicom Group, where he provided strategic direction for sports sponsorship and marketing planning for major Fortune 500 clients. -more- Active Marketing Group ranked among the top-ten, fastest growing promotions agencies in the nation last year by PROMO Magazine and through its 2005 acquisition of Vision Sports & Entertainment Partners, a leading youth sports marketer working with major youth sports organizations and serving clients that include SNICKERS® Brand, Kraft Foods and Choice Hotels International, continues to expand its reach and create an impact. As a division of The Active Network, Inc., a technology provider to sports and activity organizers and operators of www.active.com and www.eteamz.com, Active Marketing Group also has access to two direct media channels to reach active consumers. The agency can leverage The Active Network’s relationships with thousands of national sports, non-profit and local park and recreation organizations, including Little League Baseball ®, New York City Department of Parks & Recreation and LaSalle Bank Chicago Marathon, adding significant value to client programs through a wide variety of customer touch points. "I am very pleased that mark has joined the active team. He brings with him a wealth of marketing and promotional experience, having worked with some of the industries top brands. I am confident that mark will be able to offer clients exceptional service in the greater Dallas area." Active Marketing Group Active Marketing Group, a full-service, integrated marketing and consumer promotions agency and division of The Active Network, Inc., helps brands develop authentic relationships with active consumers through innovative programs that reach this influential, yet fragmented, demographic. Active Marketing Group’s direct access to the active consumer market, through the resources of The Active Network, its unique understanding of consumer behavior and its strategic, consultative approach, set the agency apart. The agency excels at creating high-yield, integrated marketing platforms with a portfolio of services that includes event and mobile marketing; brand sampling; database marketing; peer-to-peer marketing; sponsorship activation; online advertising and Web site services; youth sports marketing; trade marketing; municipal marketing; strategic consultation and more. Active Marketing Group was ranked among the top-ten fastest growing promotions agencies in the nation by PROMO Magazine. Headquartered in San Diego, with offices in Boston, New York and Huntington Beach, Calif., the agency serves a client base that includes Unilever, PepsiCo, Inc, Timex, Kraft Foods Inc., and Choice Hotels International, among others. For more information, visit www.ActiveMarketingGroup.com or call 858-964-3834. |
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