Overview

Ac·cess \ak-ses also ik-ses\ (noun): permission or ability to approach or communicate with a hard to reach place

Access Granted
After ten years of living and breathing the active lifestyle, we’ve established an impressive roster of connections across every facet of the community. Access to the active marketplace has never been more attainable; just tell us where you’d like your brand to go. Active events, parks and recs, campgrounds, churches, community centers, golf courses, pools, health clubs, sports fields? We’ve built a network of unparalleled access that engages and supports the active consumer lifestyle. With that kind of reach, your brand will end up influencing more consumers than you thought possible.

Active’s Four Major Access Points:
   Digital Media Properties >
   Consumer Database >
   Grassroots Promotions >
   Marketplace Research >

Your virtual advantage: Digital Media Properties

With over 100MM page views and 7MM unique visitors monthly, Active is the leading publisher of online communities for the active lifestyle consumer. Everyone from event participants to water polo coaches, Pee Wee football players to high school lacrosse players relies on our network to discover, learn about, share, register for and ultimately participate in their passion. Consumers are never further than a click away from what they love to do and your brand is right in the middle of the action. Our online communities are built around the participants’ journey. Be part of this journey as the participants’ discover, choose, prepare, improve, interact and share in the most comprehensive online communities.

Read more about our network of passion points! >

Target your market: The Consumer Database

Active is the first stop for active consumers looking to get out and play. From campground reservations to scheduling tee times to fundraising and race entries, Active enables participants to research and register for activities. Starting with the initial online search all the way to their confirmation email, Active collects and stores consumer preferences and areas of interest every step of the way. The result? A comprehensive database of active lifestyle subscribers that enables us, and you, to create integrated, branding campaigns relevant to your target market.

Take a look at our active consumers! >

Get out and play: Grassroots Promotions

There’s no standing on the sidelines. To get noticed and to feel authentic, your brand has to get dirty and sweat with the team, otherwise it remains an outsider. From a little league president tasked with organizing the snack bar schedule to a health club manager hoping to retain memberships to a golf course looking to fill up alternate tee times, Active has a direct line to tens of thousands of these influencers. Through programs such as sampling, field marketing and event promotions, your brand is always in the right place at the right time with the right people. In the end, it becomes a legitimate participant in the lives of your consumers. And that’s where the fun starts.

Read more about our promotional and marketing services! >

Consumer secrets, revealed: Marketplace Research

What are the sleeping habits of a power walker vs. a gym rat? How many team sports does the average eight-year-old play in one year? What do senior golfers watch on TV? What do soccer moms do on Saturday nights? After years of building an impressive consumer panel, one that covers just about every sport, activity and demographic, we can answer just about any active consumer question. With the help of our consumer panel, we’ve tested usage, conducted attitudinal studies, focus groups and surveys. We’ve complied qualitative and quantitative results. We’ve analyzed, studied and scrutinized every active market out there. In short, we’ve asked all the right questions, so you can reach all the right people.
Get the access your brand requires to thrive in this active market.
Read more about our marketplace research! >