Cadbury Schweppes Americas Beverages

Accelerade Online Advertising and Custom Videos


Challenge
Cadbury wanted to generate awareness of their newly launched, protein enhanced sports drink, Accelerade, in the endurance sports market. By communicating with endurance athletes on a personal level, Accelerade’s focus was to become a trusted brand and partner within the sports drink industry. 

Solution
Create a mutli-tiered interactive campaign that included sponsorship of key sections on Active.com, display ads, custom emails to endurance athletes and the creation of 25 unique training videos featuring six-time Ironman World Champion, Dave Scott, branded in Accelerade apparel. 

Results
The sponsored, video content provided a seamless user experience, allowing viewers to view, download and share videos and podcasts on their PC’s and mobile devices, all free of charge.  The Accelerade content integration on Active.com combined cutting-edge technology and a celebrity coach to help endurance athletes of all levels improve their training and share knowledge with others, all while associating Accelerade, the brand, with the endurance community.

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